The story of how Tom Clancy lost the property of his name to become the Ubisoft brand
Taking advantage of Rainbow Six Extraction from right now, we want to deepen a little more in the history of a name that appears on a high percentage of Ubisoft games. We talked about Tom Clancy , who appears as a Collet in Sagas as Ghost Recon, The Division, Splinter Cell or the aforementioned R6 .
Probably, you know with plenty that Tom Clancy is a US writer known for the novels of espionage and military intelligence of him. The first work of him was The red October hunt in 1984. Interestingly, it is a jewel of literature that he wrote in the free time of him, since by then he was dedicated to sell insurance We could talk about how tremendously conservative he was and some dubious public appearances of him, but that we leave for another time.
As the first book of him was a great success, he left his work behind to begin writing other military thrillers and, since then, enough of his creations leap to cinema, television and video games.
How did Tom Clancy give the jumped to video games?
The story of Tom Clancy in video games was born with Ubisoft. As it could not be otherwise, in 1987 the aforementioned novel the red October hunt was adapted to video games. Basically, it was a very interesting submarine simulator in which a legacy inherited from Clancy’s military literature was reflected in digital leisure. And that he would have a very peculiar start.
In 1996, the Tom Clancy , taking advantage of the media pull he had and observing the video games, decided to found the Study Red Storm Entertainment . This was how it was launched to the market Tom Clancy’s Rainbow Six , a game of tactical action, based again on the homonymous novel, which put us in rows from an anti-terrorist group that was deployed in operations all over the world. It was not the first tactical shooter, but revolutionized the concept. From there, many imitators and large companies arose focused their eyes in the studio.
At that time and, demonstrating that this acquires development studies is not something precisely new, Ubisoft purchased Red Storm Entertainment in 2000 , since then occupying the supervision of several Games of the Rainbow Six saga, to take advantage of the pull. Both that the subsidiary of the firm Gala in Montreal, led to the development of this well-known license.
For its part, Red Storm Entertainment began with another license called Ghost Recon that, as a particularity, was not based on any of the Tom Clancy books, although it did carry the name of the writer in the title. To date, it is unknown if he had some participation in his creation and development. But the anteater of Tom Clancy’s was already consolidating as a benchmark of war games.
How much Ubisoft paid for Tom Clancy’s license?
There is something even more curious in the case of Tom Clancy’s firm in the Ubisoft games. The firm Gala, in 2008, acquired the rights of his name. From that moment, The name of Tom Clancy did not belong to the person, but to the video game developer ; Referring to this when it comes to exploiting it commercially, of course. Clancy could use the name of him in his personal life and in books, but in relation to video games and derived products, he no longer belonged to him.
With this agreement, whose sum has not transcended, Ubisoft remained with the intellectual property of the name Tom Clancy, perpetually and free from all related future royalties , for use in video games and products Auxiliaries, including books, movies and related commercial products.
From then on, it is Ubisoft that decides how, when and where to use the Tom Clancy’s brand , even if they are products in which the writer, deceased in 2013 at 66 years old , Have anything to do. At the time of purchase, the publisher issued a press release in which he spoke that positive impacts at an economic level by the agreement oscillate from a minimum of 5 million euros per year. That is the reason why the editor uses the name of it in the vast majority of its games in which a firearm appears .
And so it was how Tom Clancy ceased to be the name of a man, to be, simply, a brand.